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    Discover how earning Great Place To Work Certification™ can elevate your brand and attract top talent.

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  • Offerings
    TRANSFORM YOUR CULTURE

    Discover how our survey platform builds high-trust cultures & why leading companies choose us over other providers

    Certification

    Discover how earning Great Place To Work Certification™ can elevate your brand and attract top talent.

    Employee Surveys

    Measure culture with employee surveys and benchmark results against top-ranked Best Workplaces.

    Best Workplaces Lists

    Explore the Fortune 100 Best Companies to Work For® and the rest of our famous Best Workplaces™ lists.

  • Companies

    CERTIFIED & RECOGNIZED COMPANIES

    Employer awards and recognition are key to building an employer brand and boosting recruitment.

    View all Certified companies

    Explore organizations that have earned Great Place To Work Certification™ and see what sets them apart.

    View all lists

    Discover top workplaces with our trusted and widely respected Best Workplaces lists.

  • Resources
    EXPLORE OUR INSIGHTS

    Explore our best research and insights on building – and maintaining – a great workplace.

    Blog

    Insights on how top workplaces create thriving cultures and address challenges.

    Reports & Analysis

    Expert research on workplace trends and benchmarks.

    Case Studies

    How top companies build high-trust cultures and drive business impact.

    Videos

    Videos from culture experts, CEOs, and employees at top workplaces.

  • Community

    CONNECT & LEARN

    Connect with HR leaders and the community of Great Place To Work Certified™ companies.

    Upcoming Webinars

    Learn from experts in live sessions to build a thriving, high-trust culture.

    Certification Nation Day

    See how Certified™ companies celebrate culture and recognition on this special day.

    Newsletter

    Subscribe for our latest research, advice and ideas to help you become an employer of choice.

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Certification Nation Day is our annual global celebration dedicated to recognizing what it means to be a great workplace. It’s more than just a celebration — it’s a day of action. A chance to spotlight what makes your organization special, recognize your people, and share the ongoing journey that makes your organization a great place to work.

Learn more about partnering with us

Ready to learn more about Certification and how to work with us?

Talk to a member of our sales team to learn more about the products and services we offer.

“We take a lot of pride in partnering with Great Place To Work. The company loves it. It's our way to continue improving and thriving together as a business.” Annette Alexander, chief people officer at WP Engine

What is Great Place To Work Certification?

Great Place To Work Certification isn’t just a badge- it’s proof.
Backed by 30+ years of research into what makes a truly great workplace, Certification is grounded in the trusted Great Place To Work Model™ — the gold standard for measuring culture.

Through a rigorous process that includes an employee engagement survey and a quick review of your workplace practices, Certification captures the voices of your people – their trust, respect, and connection to your organization. Real experiences. Real results.

Earning Certification shows that your culture isn’t just a talking point – it’s a strategic advantage. And when you continue to earn it year after year, you send a powerful message: your people come first, and that commitment isn’t going anywhere.
Certification doesn’t just celebrate your culture — it puts it on the map.

“The value of this recognition has been instrumental in our recruiting efforts, retention, and credibility with our customers and partners.”
“The Trust Index benchmarking data has been invaluable to us. This helps us show where we are leading, where we are competitive, and where we are falling behind, and informs our strategies for driving improvements.”
“Participating in the Great Place To Work recognition program delivers positive brand recognition worldwide. It provides a competitive advantage for us and drives our credibility with customers, suppliers, investors and shareholders.”

Why join Certification Nation Day?

It’s more than a celebration — it’s a call to action.

  • Strengthen team bonds and rally around the culture you’re building together
  • Attract top talent with authentic, purpose-driven stories that highlight your employee experience
  • Bring your values to life by showing how you support, recognize, and invest in your people
  • Connect with a global community of Certified companies leading with trust and purpose
  • Demonstrate culture as a business strategy — to your employees, stakeholders, and the world
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Certification Nation Day

October 16, 2025

Join the celebration and be part of Certification Nation Day!

Earn Certification

Certification

11 Benefits of Getting Great Place To Work Certified

Discover 11 benefits of Certification to help your company become a great place to work.

Learn now >

Celebrate

21 Ideas To Celebrate and Promote Your Company Culture Award

From videos to office party ideas, here are some creative ways to celebrate getting Certified.

Read Now >

Learn more on how to earn Certification

Watch a step-by-step walk-through of the Certification process.

WATCH NOW
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Popular Resources
  • Employee well-being report
  • 11 Benefits of Getting Great Place To Work Certified
  • What Is Talent Management? Definition, Strategy, Processes and Models
  • How to Build a Successful Talent Acquisition Strategy
  • Creating a Culture of Recognition
  • Employee well-being report
  • 11 Benefits of Getting Great Place To Work Certified
  • What Is Talent Management? Definition, Strategy, Processes and Models
  • How to Build a Successful Talent Acquisition Strategy
  • Creating a Culture of Recognition