Achieving the Great Place To Work Certification is more than just an award each year — it’s proof that your company is a leader in building a thriving, trust-based workplace.
Anyone can claim they have a great workplace culture. Only Great Place To Work® Certification™ gives you independent, concrete proof that your employee experience is a cut above the rest. Discover how it recognizes exceptional company cultures and what it takes to earn certification.
To apply for Certification, you’ll use our employee engagement survey tool, the Trust Index™ Survey, to ask your employees about their experience at work.
Certification is based on the Great Place To Work Model™, based on 30 years of research into company culture.
The employee engagement survey gathers genuine employee feedback, focusing on trust, respect, and camaraderie. Employees’ real-life experiences at work determine whether a company earns Certification.
By continuing to earn Certification year after year, you show your people — and job seekers — that culture is a key part of your long-term strategy.
There’s a clear, tangible relationship between your culture and your company’s performance. At companies that embrace the Great Place To Work Model:
Once Certified, you’ll be automatically considered for placement on our famous Best Workplaces™ lists, such as:
On your way toward Certification, your Trust Index Survey will reveal your culture’s strengths and opportunities and show you how your results compare to relevant benchmarks. You’ll discover early indicators for:
Top talent can work wherever they want. Certification shows job seekers that your current employees are there because they want to be, not because they have to be.
Marcus Erb, VP of Data Science & Innovation, Great Place To Work
Achieving the Great Place To Work Certification is more than just an award each year — it’s proof that your company is a leader in building a thriving, trust-based workplace.
Powered by our proprietary Trust Index, easily survey your employees using the Great Place To Work Trust Index Survey to better understand your workplace culture.
Using data-backed insights, you will be able to make more informed decisions and get a benchmarked view of your organization, creating a thriving culture.
Great Place To Work Certification evaluates workplace culture from the perspective that matters most — the employee — providing a clear signal to the world about your culture and commitment to employee experience.
Once Great Place To Work Certified™, companies are automatically eligible for lists in Fortune & PEOPLE, earning recognition for the culture you built.
A: Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification has many benefits, including:
Better recruitment metrics such as offer acceptance rate
Higher business profitability
Automatic Best Workplaces™ award eligibility
Greater employer brand awareness
Improved employee trust
Higher retention: 51% higher than a typical U.S. workplace
Greater employee pride in the company
Recognition for having great people managers and leaders
The cost varies depending on your company size and the specific services chosen. Contact our team for a tailored quote.
Your Certification is valid for 12 months. If your workplace meets participation requirements for our lists, once Certified, your company will be automatically considered for all the Best Workplaces lists that you’re eligible for over the following 12-month period.
Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Great Place To Work Model offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification has many benefits, including:
Better recruitment metrics such as offer acceptance rate
Higher business profitability
Automatic Best Workplaces award eligibility
Greater employer brand awareness
Improved employee trust
Higher retention: 51% higher than a typical U.S. workplace
Greater employee pride in the company
Recognition for having great people managers and leaders
The Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. It assesses how often employees can count on clear leadership, fair treatment, and recognition. It evaluates five dimensions of high-trust culture: credibility, respect, fairness, pride, and sense of belonging. Survey answers are averaged to provide an organization-wide Trust Index score.
The Trust Index™ Survey platform allows feedback from various groups across your organization — engagement surveys, onboarding feedback, pulse checks, or other internal assessments. You can include contractors, interns, or franchise employees if relevant. Certification eligibility requires following specific criteria.
To be eligible for Certification, include all individuals legally employed by your company, paid directly by your company, and classified under:
All part-time and full-time employees
CEO and all staff levels
All company locations
Union and non-union employees
New hires, including from mergers or acquisitions
Remote workers
Seasonal, casual/per diem employees, interns
Employees under 18, as permitted by local laws
Important: Failure to include any eligible group or invite the required number of employees may result in disqualification from Certification and Best Workplaces™ list eligibility.
Do not include individuals not legally employed by your organization at the time of survey launch, such as:
Contractors employed by another company or self-employed
Furloughed employees temporarily not working
Franchise workers employed by the franchisee, not the franchisor